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Popular brands with spoiled reputation

In the modern world, the brand image needs to be controlled thoroughly - the media and consumers are always on the alert. This article is about business mistakes that spoiled the reputation of well-known companies.

Popular brands with spoiled reputation

The high-end lingerie store La Perla from Italy last year was at the heart of the scandal. The has removed mannequins from its SoHo-neighborhood boutique in New York City, following complaints that the dummies were too skinny. While skinny models are the norm in most stores, customers complained that La Perla's mannequins looked unhealthily thin. Soon, the whole Internet began to talk about the brand being engaged in promoting anorexia. Some customers promised never to go to the company's underwear store again. By the way, representatives of the brand reacted quickly and removed skinny models with ribs from the shop windows.

Popular brands with spoiled reputation

The world-famous brand Dolce and Gabbana, which was created by the duo of Steffano Gabbana and Dominico Dolce, also came under severe criticism. The creators of the brand, known for their nonstandard sexual orientation, told the media that such couples should not have children. Designers noted that they do not intend to resort to artificial methods of giving birth to a child, so they will live in a family, but without children. The statements of famous fashion designers immediately responded to media and other public groups. By the way, this is not the first scandal of the brand – in 2013, designers were sentenced to 20 months of arrest for tax evasion amounting to approximately 1 billion euros.

Popular brands with spoiled reputation

Dropbox's decision to appoint former US secretary of state Dr Condoleezza Rice to the cloud storage service's board of directors has sparked a heated online row over her views on internet surveillance. Protesters have set up a website –Drop Dropbox– describing the appointment as "deeply disturbing" and encouraging people to switch to rival services if the company doesn't "drop" Rice. Representatives of Dropbox had to work hard to assure people that the confidentiality of the users will be in absolute safety.

Popular brands with spoiled reputation

One of the most popular stores in America, Primark, last summer was in the middle of the scandal. A top high street fashion chain has launched an investigation after three shoppers found labels sewn into summer dresses saying “sweatshops conditions” and “exhausting hours.” The women were shocked at finding the hand-made labels sewn into bargain tops bought from Primark stores and told the media about what happened. The public immediately reacted to the news: rallies against slave labor conditions were organized near the chain stores.

Popular brands with spoiled reputation

The Swedish furniture giant is the latest company to be dragged into the European horsemeat scandal. Czech authorities have discovered horsemeat in Swedish meatballs produced for the furniture giant Ikea and labeled as beef and pork, reports the Huffington Post. The Czech State Veterinary Administration has found horsemeat in 1-kg packs of the Kottbullar frozen meatballs produced in Sweden. Ikea confirmed on its Facebook page that it would halt sale of meatballs in Sweden and later withdrew the meat from 14 countries across Europe.

Popular brands with spoiled reputation

British company Rolls-Royce has been accused of being involved in a multi-billion-dollar bribery scheme engulfing Brazil's state-owned oil producer. The engineering firm, a supplier of gas turbines for Petrobras oil platforms, allegedly paid bribes via an agent in exchange for a $100million (£65m) contract. Rolls-Royce said it had not received details of the allegations from the authorities, but added that it 'did not tolerate improper business conduct'. The company was named in court documents by former Petrobras executive Pedro Barusco who told police he personally received $200,000 (£135,000) from Rolls-Royce. He claims bribes were also paid to a ring of politicians and other bosses at the oil giant, it was reported by the Financial Times, which cited documents released by Brazil's federal court system.

Popular brands with spoiled reputation

The technology brand Google was mistakenly accused of racism. Searching for "nigga house" in Google Maps takes users to the White House, in the latest vandalism and abuse to hit the mapping service, which relies on users to help make sure that it's correct. For users in Washington DC, searching for just the phrase was enough to take them to Barack Obama's official White House residence, and even spelling the word with "er" had the same result. For those outside, adding "Washington DC" had the same effect.The company tried to clarify the situation. It turned out that Google maps were hacked. The technology company hurried to apologize to users and better monitor its own safety.

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