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- Nike originally announced in October 2015 that it would sell some Back to the Future-esque self-lacing Nike Mags (in the photo). These futuristic shoes were designed in the image of the trainers that Marty McFly wore in the series "Back to the Future". Last year Nike were made in the limited edition. One pair was presented to Michael J. Fox who played Marty McFly.
- The HyperAdapt shoes went on sale December 1. One pair costs impressive $720. Sadly, except for a part of the sole that emits a turquoise light, these HyperAdapt shoes don't look much like Marty McFly's trainers in the film or Nike Mags. However, the self-lacing mechanism - the main feature of the futuristic shoes - is present.
- It's not so easy to buy the pair of trainers - the self-lacing shoes can be bought either through the Nike+ app or in the new New York brand's store. The company's representatives explained that they intend to sell more goods directly without retailers involved.
- In the photo: Nike HyperAdapt and their box. You can find there not only the cherished pair of shoes but also the USB cable, as well as adapter.
There is no traditional laces in the HyperAdapt model. Instead, the shoes are equipped with an actuator and perfectly fit your feet.
There are two buttons on the side to tighten and loosen. You can adjust it until it's perfect.
On the bottom of Nike HyperAdapt there is a built-in battery.
In the photo: charging process.
The brand started working on the self-lacing mechanism ten years ago. HyperAdapt, according to the experts, would become the first version of what is called products of "adaptive replenishment" by Nike.