FX.co ★ The most valuable brands in 2016

Cisco is one of the world hi-tech leaders. Today, it is rated as the 15th in the top 100 of the most valuable brands of the planet.

The company's staff is over 75,000 employees.

BMW keeps it's stable position on the market. As a matter of fact, the company has started as the producer of aircraft engines in 1916. Now it is the most recognizable luxury car brand. It is evaluated at $28.8 bln, with the revenue of $82.8 bln, which provides the 14th position in the rating.

The 13th line goes to AT&T.

Amazon is the world's largest online retailer, rated as the 12th most valuable trade mark in the world. The company is named after the bigget full-flowing river in the United States - the Amazone.

At present, Amazon.com is trading 34 categories of goods, including e-books, electrronics, household goods, sports goods, and etc.

A well-known producer of hi-tech components, telecommunication equipment, household appliances, audio and video devices, Samsung Group is the 11th most popular brand in the world. As of now, it is evaluated at $36.7 bln.

GE, General Electric, is the American corporation specializing in many spheres. GE produces numerous types of machinery, including locomotive engines, power producing units, medical equipment, and even atomic reactors.

GE is the 10th in the rating, and costs about $36.7 bln. Its revenue is assessed at $92.3 bln.

McDonald's had been the world's largest franchising fastfood network right up through 2010. The brand unites over 32,060 restaurants in 118 countries of the world, and takes up the 9th position of the most valuable brands' rating.

The Walt Disney Company is known to be the world's entertainment giant. Today, more than 180,000 people are employed in the company. now rated as the 8th most popular. The evaluated cost of Walt Disney increased by 14% in 2016.

IBM is a leader among producers of hardware, software, and IT-services. The number of employees at IBM is over 380,000 people. The company's offices are situated accross the world. IBM takes up the 7th position in the list of the most popular trade marks in the world.

The top 10 also includes Toyota, wich is rated as the 6th.

Google is the largest searching engine owned by Google Inc. The brand occuies the 2nd line of the list. At first, Google was a study project of Stanford University students Larry Page and Sergey Brin.

According to the data of 2016, Google eploys about 53,600 people. The brand is evaluated at about $82.5 bln, and its revenue - at $68.5 bln.

According to the expert opinion, Apple is the most popular brand on the planet. The company is the world's leader according to the marker capitalization, which was $537 bln in early 2016.

Aside from Apple and Google, top 5 also includes Microsoft, Coca-Cola, and Facebook.