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FX.co ★ Facebook’s net income soars by 25%

Facebook’s net income soars by 25%

Facebook’s net income soars by 25%

The world’s largest social network, Facebook, reported a record net income rise of 25 percent to $3.68 billion in 2015. The revenue of the company totaled $17.93 billion jumping by 44 percent. In the December quarter, Facebook’s net income more than doubled to $1.56 billion compared with the same period of 2014 when the company earned ‘only’ $700 million.

According to Facebook’s report, the network’s revenue in the fourth quarter amounted to $5.84 billion. That is $2 billion higher than in the previous year.

Remarkably, advertising accounts for the lion’s share of quarterly revenue. Advertising revenue grew to $5.6 billion in the last quarter, 57 percent up from a year ago. The company’s executives say that mobile app ads make up 80 percent of advertising revenue in 2015, a substantial build-up compared with 69 percent in 2014.

Such strong figures are impressive indeed, especially amid the ongoing economic turmoil in global markets. "2015 was a great year for Facebook. Our community continued to grow and our business is thriving," Facebook founder and CEO Mark Zuckerberg said summing up the year. In December, the total number of daily active users of the network climbed by 17% to 1.04 billion compared with a year ago. The company’s shares rose by nearly 25 percent in the past 12 months.

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