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Amazon
At the top of the list of the world's largest marketplaces is the American platform Amazon, which is visited by almost 5 billion active users every month. Today, this market giant offers a humongous range of merchandise: books, clothes and footwear, household appliances, food, pet supplies, and much more. Even though the platform requires sellers to pay transaction fees, they have appreciated the benefits of doing business on this marketplace, given the impressive sales volumes they can achieve here.
eBay
The second key player among popular marketplaces is the American online platform eBay with a monthly audience of more than 1 billion visitors. Buyers are attracted here by the opportunity to participate in auctions and a huge range of merchandise, including both exclusive retro goods and modern gadgets. Besides, the growing popularity of this platform is facilitated by its effective review system, which guarantees high transparency of purchases.
Rakuten
The third place on the list of the world’s largest marketplaces is occupied by the Japanese online retailer Rakuten, which today offers a diverse range of goods and services. More than 560 million users visit this platform every month. Rakuten's main advantage is its rewards program, which offers additional benefits to both buyers and sellers. Remarkably, this marketplace is currently actively expanding not only in Japan but also around the world, spreading to the European market.
Shopee
Shopee ranks fourth on the list. It is a fast-growing online retail platform that has established itself in Southeast Asia, mainly in Indonesia. It is visited by 559 million users per month. Shopee stands out from its competitors with low fees for buyers and sellers, as well as interesting in-app marketing promotions, including promotional games with discounts and vouchers.
AliExpress
AliExpress rounds out the top 5 largest marketplaces in the world. The platform is owned by the Chinese high-tech giant Alibaba, with a monthly audience of 525 million users. The main advantage of this platform is its wide range of products in various categories, which makes it an ideal platform for both buyers and sellers. AliExpress also conducts regular promo campaigns, offering consumers products at very competitive prices.