FX.co ★ Mattel: Matchbox Launches New Mercedes-Benz Die-Cast Car

Mattel Inc. revealed its new die-cast toy car, the Matchbox Mercedes-Benz G 580, featuring EQ Technology. The high-quality toy is crafted from recycled metal and at least 81% ISCC-certified plastic. The innovative Mercedes-Benz, renowned for its electric G-Class line, is set to be included in the Matchbox Moving Parts series. The product will hit stores across the country this autumn, retailing at $2.99.

"The inclusion of our state-of-the-art Mercedes-Benz G 580 with EQ Technology, an electric version of our iconic off-road vehicle, in Matchbox's eclectic car collection, thrills us," exuded Michael Knüller, the top executive of the Off-Road Vehicles segment and CEO of Mercedes-Benz G GmbH. He expressed his confidence that the model will not only appeal to die-hard G-Fans but also pique the interest of a broader audience.